Marketing expert John Rampton says “When you want an app to go viral, one of the best tactics is to let others promote it for you. That’s why developers will send their app out to trendsetters or industry leaders, like bloggers or journalists, for testing or review prior to launch. Once the word gets out, people will give the app a try just to see what the buzz is all about. With so much attention on how simple and/or dum Yo is, that was enough to entice users to download the app to see for themselves.”
- August 21, 2014
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- John Rampton
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