Today I was featured on Inc as being a Facebook Graph Search expert. If you didn’t know, Facebook Graph search is a great way for you to learn about the people behind your Facebook fan page. It will tell you what the people who follow your fan page enjoy doing and their interests. If you’re good at this and use it to your advantage, you can use this to market correctly to them.
Here is what I said to Inc:
Inc. columnist John Rampton has used Facebook Graph Search professionally for years and he states, “If your business has a Facebook page, Graph Search is a great way to learn more about your followers on the site. When used correctly, this tool can be used to find out more about the people who are following your brand’s page. What are their other interests? By determining these other interests, you can search for and create content that speaks to those interests and likely increase engagement.”
