Today I was featured on Mashable today where they asked a few people: Should you spend big on a TV spot for your business?
Here is what I told them:
No, don’t gamble
Don’t bet everything you have on one Super Bowl spot. It might not work. That said, if you put money into something you haven’t tried before, like a big TV spot, be willing to lose everything. If it works, it works! Results will differ for every company.
