There are so many risks in content marketing. In my research along with my friend Peter Daisyme we’ve found that most of the time it boils down to 4 original human behaviors in their writing:
- Misalignment of messaging online
- Brand Inconsistency
- Content Irrelevancy
- Lack of Resources
One of the best ways to do this is to write content that your customer are wanting and looking for. Never put up something that’s going to not be 100% relevant or help your readers out. This will hurt your brand.
When you’re writing articles you should make sure that you frequently are using stats and other resources about what you’re talking about. This will lend to your brands credibility online.
You should alway be going after longer tail keywords if you want to get anywhere. These tend to be easier to write about. Long-tail keywords also tend to be far less competitive, as it’s nearly impossible to optimize for every possible long-tail query. The good news is that when you create a long-form piece of content that covers every angle of a topic, many relevant long-tail keywords will naturally begin ranking without additional effort on your part
I was recently quoted by my friend Peter Daisyme on Search Engine Journal about some of the risks of content marketing. I see this all the time. So many people are investing a lot in content marketing and doing it wrong.
Part of the attractiveness of content marketing is the ability to leverage the knowledge of the whole organization to address marketing objectives. But to achieve those benefits requires focus and planning. Haphazard and misaligned approaches risk the organization talking in too many voices and with conflicting messages, confusing existing and prospective customers.
