A Steamfeed article on the value of quality web hosting showed why this tactic can enhance your existing online marketing efforts by giving you the reliability, bandwidth, speed, security and technical support you need to always be available and look good to your customers and target audience.
Your decision should not always be based on price, but instead should focus on performance. The second your website is not available, your customer base will go elsewhere. You cannot afford for that to happen so it makes good business sense to spend the time researching the best web hosting company.
The article referenced an article I wrote for Entrepreneur on protecting your website from hackers, which is important since you don’t want your audience thinking their personal data is not safe with you or having to face your customers who see a vandalized site that can tarnish your brand image.
