While that’s great news for marketers who are considering the foray into podcasting, this also means there’s a lot of competition out there. Not only do you have to stand out from the competition, you also have to find a way for listeners to make the time for your podcast.
To get your podcast noticed by your audience, you need to optimize it for iTunes. SEJ’s editor-at-large John Rampton recently described this process on Forbes, and here are some of the highlights.
