Thankfully just about everyone (from enterprises to startups) has realized that social media matters—so you no longer have to pitch the perks of Facebook to the higher ups! However, pitching social media faces a new challenge: Pitching social influencers and using native content. Cision recently asked me what I do to utilize social media in the best way possible.
I have a strong following on social media, with up to 1,000 people being directed to my business, Due.com, every day. In total, about three percent get converted. Three percent is a great figure for conversions, especially when we’re talking about 1,000 people!
However, the trick is in finding the right social influencers and wooing them. You can’t just ask them outright, unless you already have an established relationship with them. Do your research and look at platforms and avenues beyond the obvious. Getting the best native content and social influencers on your side can make a huge difference with your bottom line. It’s a skill that’s constantly changing, so you also need to keep pace. Find out the best hacks, tips, and tricks from Cision today!
