Zac Johnson published an insightful story on content marketing tactics centered on video and live broadcast as key tactics for growing your business. All of the tactics he listed are focused on interacting with your audience in meaningful ways. Video content has become popular for this very reason since it is so engaging to all types of audience members.
Of the tactics listed, Zac listed behind-the-scenes videos, which provide a way for customers and stakeholders to get a glimpse of the company’s culture and brand attributes while humanizing the business. Other suggestions included live broadcasts of events that your company may be hosting or participating in as well as YouTube videos that highlight how a product or service works or was developed.
Lastly, he noted that hosting a Q&A session with an online audience is a great tactic. Here, he reminisced about a time not so long ago where he was on SearchEngineJournal.com and interviewed by me. Of course, it’s not a bad idea to interview other colleagues in the industry during a conference as well to illustrate expertise rather than just promoting your own product or service.
