Check out my spot on Marketing Speak about building a following and why it should be a priority regardless of your business size. I was interviewed by Stephen Spencer for his popular podcast, and we talked about getting brands noticed and how to get a huge social following that turns into a strong client base. I regularly create blogs for my target audience and have branched out into a number of industries. In total, I have well over one million followers on social media, and you can have that, too.
It starts with identifying the websites that are the best fit for your content and link to the best audience. Measuring referral traffic is key to pinpointing the best sources, and carefully selecting key social channels that mesh with your brand should be a constant. Know the tools you need, build your team, and work towards doing more in minimal timeframes.
We discuss authority marketing and how it can help you become more influential. However, it requires the right platforms and sites in order to be seen by millions. Remember that only about 10 percent of “best readers” will turn into your loyal fanbase. Creating success should be measured via referral traffic, and I like to use ghostwriters to make sure I’m gaining enough content throughout the day.
Want more tips? Listen to the full podcast here or read the transcript:
