How many times did you come across a blog post that seamed to deliver the right information, but the post itself was just too hard to follow? Countless times, I bet.
And so, what seamed like the perfect solution for your searches, easily turns into a nightmare.
Quality content is NOT enough
Writing a good article is obviously not enough to make people read it. There are many things that can be done to attract readers and back links to it. In the past, I wrote a few blog writing tips on how to make your blog post more readable and the proper structure of a blog post. Now, it’s time to take a look at some of the things that you should not do when writing a post.
The traps of WYSIWYG editors
For most people, the WYSIWYG editor (What You See Is What You Get) built in the blogging platform is a great tool, one that easily allows us to style our content in just about any way we want, but this “power” is tricky. Here are a few things you need to take in consideration whenever publishing a new article:
1. Publishing and editing content
Don’t simply copy-paste content in the blog’s editor from any other source that allows styling (MS Word, websites etc). The styling will also be imported and will break your blogs’ overall look and feel. Try passing the text through a basic editor, like notepad first, and apply styling in the blog’s editor after. Another alternative would be writing the article directly in your blog’s editor or using a publishing software like the Windows Live Writer.
Take a quick look at Windows Live Writer in this introductory video:
2. Misusing fonts
If your blog’s theme is using one font-family, you should stick to it when creating or importing content. If you’re not satisfied with it, you should edit the overall style of the theme instead of just using different fonts in blog posts. Adds a lot to a blog’s clean, friendly look. Also, keep in mind to always use web safe fonts. Never mix up fonts, too many colors or font sizes. A proper, easy to read font size is about 11 to 13 points/pixels.
3. Acting all emotional
Blogging requires passion. If you don’t have it, you might as well quit. But, when too much passion gets expressed in your blog posts by using smiling faces and all sorts of emoticons, you might just manage to drive a few readers away. I don’t use them, but if you insist on using them, don’t overdo it.
4. Excessive linking
While linking to other blogs is a sign of appreciation, filling your blog post with links is not. It will make your post hard to follow, will probably get skipped by readers (links will not be clicked) and from a SEO point of view, you’ll probably get penalized by search engines for being considered a spammer or content scraper.
5. Embedding different types of media
It’s nice to see a relevant image here and there or a video embedded, but again, overdoing it is simply madness. Of course, if your blog post would be a gallery of photographies from an event, or a tutorial that requires videos and images it’s ok, but even so, you need to place the media in a clean, proper order to make it easier on your readers’ sight.
6. Advertisments
If you’re looking to monetize your blog, having ads showing up in hot areas it’s a must, just don’t place an ad at the end of every paragraph of your post. It’s simply annoying!
Over to you
From a visual point of view, that about covers all the things that drive me away from reading a blog post.
How about you? What similar situations have you encountered while browsing the blogosphere?