Curious how I secure email leads? I recently shared a few tips with American Express that you can put to work for your business.
It all starts with an accurate list honed from website and social media outreach. Whenever you can get a visitor’s email address without driving them away, do it. Begin with exit-intent pop-ups (yes, I know, nobody loves a pop up!). However, they work—sometimes 1,375 percent better than sidebar forms according to AWeber research.
A top bar opt-in is another solid method, and with plug-ins like Sticky Top Bar Messenger they’re quick to install. Show your customers a problem they’re likely having and the solution. Surveys also still work, especially with a little promotion. Everyone adores surveys, and it’s free data.
Engaging in an email partnership campaign can be a savvy move as long as you partner up wisely. Link each other’s information where it fits, promote each other on email lists and offer special deals. Finally, make sure you’re optimizing all channels at your disposal. From corresponding landing pages to a lightbox or paid ads, your choice will only work if you use it! Learn more by checking out the complete article today.
