Are you making the most of your LinkedIn profile? Probably not, but there are a few critical strategies to help you generate more business leads. Just like any other aspect of business, it’s critical to ensure your time on this social media platform is optimized. Start by knowing who’s looking at your profile because each and every one of these peeks is a potential business lead.
Today I was featured by Forbes as being a linkedin expert.
Make sure you share updates to increase your visibility, whether you prefer to jot down a brief comment complete with a link or posting a longer blog. Company pages are another great option, especially since many are ghost towns shortly after being built (yours doesn’t have to be!). Check out some LinkedIn ads for generating leads, and keep in mind that the price for these is often lower than you think.
Sending a message directly to leads is attention grabbing as long as you steer clear of spamming anyone. Combine it with a comprehensive profile for more clout. Most importantly, spend some time getting to know LinkedIn features, including the advanced search. If you don’t know how to find potential leads, you’re never going to really connect with them.
