Today I was featured on Talent HQ site as being a Linkedin Expert.
LinkedIn is so much more than professional networking. It can be a great source for leads and sales, too. Unfortunately, too many people use this social media platform just like they do all the others, but that can change. Tangible, valuable successes can happen on LinkedIn, like generating leads and actually growing your business. Take advantage of five expert tips and start putting this social media platform to work for you. For starters, take a close look at who’s checking out your profile. LinkedIn tells you who has visited your profile, which is ultimately a great lead.
If you share updates, you become more visible. Keep in mind that when you post or share an update, links to your profile will pop up in news feeds. Not only does this keep you in the limelight, but it also keeps you on the track to thought leadership and being seen as an expert in your industry. Make a business profile for even more exposure.
LinkedIn advertising can be a great way to get seen, and it’s much more affordable than many people imagine. Sponsored Updates trump old school ads with more room for your images and text. Think about sending a direct message, which is much more attention-grabbing (and personal!). Finally, make sure to spend some time looking at the LinkedIn search options, including advanced options, to find your best matches.
