The best way to learn how to use Instagram for marketing is to use the platform yourself. For starters, follow John Rampton’s list of 25 of the Most Engaged Brands on Instagram to get an idea of what works and what doesn’t on this platform.
Let your audience know you’re on Instagram. Incentivize Facebook fans, Twitter followers, and email list recipients to follow you on Instagram by doing giveaways as you reach milestones in your number of followers.