Lack of vision
Leaders who don’t define a clear vision of the future will have a team that misses goals and targets all the time. Without vision, leaders will have a difficult time motivating and inspiring team members, which will affect both performance and the value of the brand. Whether it’s a nonexistent vision, tunnel vision, or vision that constantly changes, a leader like this will not be able to provide achievable goals and steer the team in the right direction.