Paid Advertising
The biggest advantage Bing has over Google right now is their paid advertising platform. Undoubtedly, Google PPC ads are some of the easiest ads to manage, and some of the most visible ads you can get on the web. However, Bing is closing the gap between the two search giants by offering more niche advertising, and at lower prices due to the lack of significant competition. According to Forbes colleague and PPC guru John Rampton, “Advertisers on Bing ads can get just as much practicality as they can using Google AdWords, but at much lower costs.”
New functionality from Bing Ads, such as the new Ad Preview and Diagnostics tool, is starting to turn Bing Ads into a major player in the paid search advertising world. It’s likely that more marketers will start using Bing Ads as an online advertising platform for budgetary reasons alone. If combined with more design, functionality, and visibility changes, Bing could start closing that gap between them and Google faster than ever before.
