As entrepreneurs, we’re always told to be networking—but what if we should really be making friends? According to the Entrepreneur Insiders network, an online community with influential contributors, the idea that friendship trumps so-called connections is picking up steam. Fortune covered the trend, comparing building friendships to creating your own Ocean’s 11 crew. You need to know your crew as people (not as their jobs), make sure they’re professionals at what they do (everyone is an expert in their own industry), and you’re on your way to crafting your own partners in crime.
You probably already know that the best “networking” is subtle and happens naturally. Everyone wants a friend who listens and gives constructive feedback (whether talking about your relationship or your business!). They prioritize you beyond liking your latest LinkedIn post.
Start making friends by asking, “What have you been thinking about lately?” rather than “What do you do?” Ask real questions, dig deeper, and figure out their values to see if they mesh with yours. Make opportunities to get to know people, and actually schedule in-person “dates.”
I personally built Due.com with a friend first, business partner second, Murray Newlands and having that friendship foundation has been a great perk.
Find out more on creating friendships for business here:
