Ah, surveys. They promise all the big data you can imagine, but in reality they’re only as good as their preparation, organization, execution, and analytics. If you don’t have all your ducks in a row, your surveys are wasteful and useless. That’s what the Chicago Tribune highlighted in their recent article, where they asked a number of experts (myself included) what our advice was on making surveys useful.
My tip might seem simple, but few people use it—put those surveys right on the login page. It works incredibly well, and I’ve personally experienced a 50 percent conversion rate with this easy trick. Just make sure the surveys are short and that you give participants the chance to rate the survey when they’re done. Now, I do this every quarter and customers continue to provide feedback.
Some other great tips include gamifying your surveys so that folks actually want to take them! Remember the Myspace days when everyone was hungry to fill out the next survey? People love talking/writing about themselves, but only if it’s in a fun format. You can also try assigning community leaders to take charge of survey happenings for you.
Get more tips by reading the complete article:
