It’s been already established that Twitter is a great channel to form relationships, network and connect. Moreover, it is a great tool bloggers have to promote their writings. If your followers read the stories you tweet about, retweet them to their own connections, it translates into more traffic, more comments and leads for the business part of your blog.
While some get great results when using Twitter, others fail to see any positive outcome from their 140 character writing endeavor. Who are these users that get all the attention and added benefits of traffic, always more followers and business success? Let’s see how ideal Twitter users look like!
They are not self-absorbed
Twitter users with steady crowds reading fervently their every update don’t think the world revolves around them. They don’t exclusively tweet their own stuff, urging others to worship them. The only such users that actually are successful are the stars and wannabe stars in the entertainment world, and they are the exception to the general rule – narcissism does not work in social media!
They value conversations
Twitter is not just broadcasting your own products and services. It’s about engaging in meaningful conversations with your network. Be it to find out how they’ve been, to advise them or share some useful piece of news, popular Twitter users talk a lot with their followers.
They are the first to offer something
Power users know that the examples they set will most likely be followed. If they engage their online friends, if they answer their questions, if they retweet their stories, the same will happen to them. You cannot simply show up on Twitter, post a few updates and expect everyone to drop everything and concentrate on you. Most of them follow hundreds of people and need to notice you first. What better way to discover you than a reply or a retweet with a valuable comment.
They respect their followers’ interests
If you’re an expert in a field, have an unusual hobby that you tweet about, have a niche blog, your followers most likely read your tweets for that very reason. You can mix it up with personal updates, funny videos and other such casual conversations, but most of your tweets will be about your topic of interest, the one generally described in your Twitter bio.
If people have followed you because you initially posted a lot of great resources for small business and you switch to ranting about unimportant, unrelated details and only write a useful tweet once a week, they are bound to leave.
In conclusion, the recipe for success is not complicated, at least not in theory. All you have to do to be a successful Twitter user is to get to know the community you are about to join, find out what their interests and preferences are, then join the conversation and try to help whenever you can. The rest is mostly based on reciprocity and being nice.