The BusinessCollective blog has shared tips from the Young Entrepreneur Council (YEC), which I’m proud to be a part of, on how we can optimize our offline advertisements. I’ve found that including a call to action (CTA) is one of the most effective, fastest, and easiest of strategies to help your advertising actions. If you have a CTA on your offline ad that you can track, that’s even better. It gives you a glimpse into offline advertising and tells you if it’s worth the effort or not.
Other tips include setting up offline campaigns to feed your online conversion, being selective with your subway/billboard ads, and simplifying your campaign. Choose one thing or point you want to get across to your viewers or and use that point and only that point. Your viewers will get more benefit from these type of simplified ads. Prioritize those efforts instead of spreading yourself too thin.
Online analytics can help you track offline efforts, too, so don’t tuck them away just for online strategies. Make sure everything is A/B tested, because you can’t predict from the start what will nestle into your audience’s minds. You can also focus on converting viewers to actual site visitors, and ask new customers upfront where they found you—most are happy to share!
For more tips, check out the full article here:
