There’s no doubt that savvy businesses are optimizing their social media to reach more customers, engage them and keep them. However, just like all types of digital marketing, best practices evolve over time. The Network Journal recently sought out innovative social media managers and small business owners to find out what our approaches are. With Due.com, most of our audience forgoes Facebook, Twitter and Google+ but are all about Pinterest. As such, that’s where we focus most of our efforts! Go to where your audience is and spend most of your efforts and time there.
Other business leaders use social media as a type of teaser or trailer. It’s a space (especially Twitter!) where little “flirts” can lead readers back to articles, blogs and white papers. Using social media this way is a means of spreading crumbs behind you, helping your audience to find your “real” marketing efforts.
Another business leader says they focus on quality over quantity, but still post regularly to keep their audience engaged. This is especially critical as Facebook and other platforms tweak their algorithms to promote quality content first.
Discover more tips and up your social media game here:
