Building an online community is more than just setting up a comment section on your blog, chat room, or social media account. It’s a process that will last the entire lifespan of your business. But, who has the time to read another article on how to build a vibrant online community?
Personally – no matter how great and helpful the content is – I don’t have the time to digest another wordy article on community building. That’s why I scoured the internet and found the following four infographics that will help you focus on all of your community building needs.
But, before you glance over these amazing and informative infographics, here are a couple of reasons why this type of visual content is so powerful – and why you should use visual content like infographics to help build your online community:
- “Visuals are processed 60,000 times faster than text, graphics quickly affect our emotions, and our emotions greatly affect our decision-making.”
- Those who use infographics experience an average growth of 12% more traffic than those who don’t. (AnsonAlex)
- 40% of people will respond better to visual information than plan text. (Web Marketing Group)
With that in mind, here are four awesome infographics to help you construct an online community.
6 Qualities of Great Online Communities [Infographic]
According to a 2014 Get Satisfaction survey (via The Huffington Post), only 40% of the 800+ companies polled still do not have an online community. That amount would certainly change if businesses realized the importance of having an online community. The 6 Qualities of Great Online Communities [Infographic] uses data to illustrate how companies are using online communities to “for social customer support and service, marketing, sales, and product development.”
How to Build a Brand of Awesomeness (and a ginormous community) [Infographic]
Mackenzie also provides a useful infographic that details exactly how you can accomplish not only an online community, but how to build an awesome brand.
The 4 Types of People Who Make Up Your Online Community [Infographic]
With the two previous infographics highlighting the importance of communities and how to construct them, here’s an infographic that outlines the four types of people who make up your online community. The infographic was created by Blackbaud and Small Act (courtesy of Julia Claire Campbell) and not only does it describe each group, it also informs you where you can locate them.
Seven Criteria for Hiring Online Community Managers [Infographic]
Finally, the success of your online community can be determined by factors, as outlined in this infographic. However, the community manager is arguably one of the most important elements. If your business is need of a community manager to help build and run your community, then you definitely need to review the following traits found in this infographic by DNN.