The Network Journal just shared an article recently featured on Young Entrepreneur Council’s site focusing on ways to optimize customer surveys. Along with ten other business owners, I shared my best strategies for making customer surveys better—which makes your big data more productive! I found that when my company, Due.com, put surveys directly on the login page, that led to 50 percent better conversion rates. Of course, we keep our surveys short, simple, and offer them every quarter so our customers know what to expect. If you offer a long or complicated survey, they’re likely to be abandoned.
My colleagues recommended making a game out of surveys, or using “skip logic” so you can ask more questions and get a better perspective. There’s a good chance you might have more questions you want to ask than could fit on a survey, and you likely don’t want to ask identical questions to all your customers anyway. Skip logic gives you the best of both worlds.
Asking contextual goals is another great approach that lets you consider context before and while asking questions. Also, if you give something before you get, it makes your customers feel in control.
Want to find out more? Read the full article here:
