Having a strong social presence can really help your brand, and though anyone can go online and create a Facebook page or post a few Tweets, that’s not the best way to grow a loyal customer base.
So when vetting a social media agency, what should you look for? What traits and skills are needed to ensure your success? We asked 11 founders what competencies they in particular looked for when hiring a social media agency.
1) Engagement
Make sure that the social media agency is actually getting engagement in things they are doing. Anyone can manage a social media account, but few can manage it and get a lot of engagement. Make sure that they can prove results and show you from their experience that they can do the same for you and your business. – John Rampton, JohnRampton.com
